Library - Useful Resources
Welcome to our library of retailer resources. We have designed this section to be a one-stop location for retailers to discover great ideas to grow sales, better merchandise their products or gain business insight to better operate their stores.
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Special Events - A Roadmap to Your Success
Driving consumers into stores is hugely important to your success in 2012. And a great way to do this is through in-store events. We suggest you dedicate yourself to events. To help you succeed, we have created this Special Events Resource Center.
Event Ideas: Your Blueprint for Great Events
Holiday Open House Event
Even if you've never hosted an event, this one is the easiest to pull off and may reap the most rewards.
Even if you've never hosted an event, this one is the easiest to pull off and may reap the most rewards.
National Share Your Positivity Event
National Share Your Positivity Week is October 11-17, 2009. This is all about having the right attitude- Attitude is a Choice! You can make this an event that is cause related or just focused on being positive and upbeat!
National Share Your Positivity Week is October 11-17, 2009. This is all about having the right attitude- Attitude is a Choice! You can make this an event that is cause related or just focused on being positive and upbeat!
September Feature Event - Breast Cancer Awareness
October is Breast Cancer Awareness month in the U.S. Show your concern for this important topic by throwing a cause marketing event in your store.
October is Breast Cancer Awareness month in the U.S. Show your concern for this important topic by throwing a cause marketing event in your store.
August Feature Event - The Fun is in the Giving!
Take the time in August to give back to your community and share to those in need.
Take the time in August to give back to your community and share to those in need.
July Feature Event - Beat the Heat with a Pamper Yourself Event
July is a great month to beat the heat and pamper yourself!
July is a great month to beat the heat and pamper yourself!
June Feature Event – Celebrate America!
June is a great month to show your Patriotic Stripes!
June is a great month to show your Patriotic Stripes!
Life’s A Beach!
Celebrate summer fun with a "Life's a Beach" event.
Celebrate summer fun with a "Life's a Beach" event.
Say “I DO” To A Bridal Event!
Plan a beautiful & unforgettable bridal event in your store.
Plan a beautiful & unforgettable bridal event in your store.
Host an Earth Day Event this April!
We provide 10 steps to put on a terrific Earth Day Event this April.
We provide 10 steps to put on a terrific Earth Day Event this April.
Host a Spring Fling Gift Giving Event
Here are a dozen ideas for you to have a great Spring Fling event, focused on Moms, Dads and Grads!
Here are a dozen ideas for you to have a great Spring Fling event, focused on Moms, Dads and Grads!
Event Resources
Event Articles
A Year's Worth of Events
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Party In Store
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>> Create a party that's perfect for your store's theme, space and clientele.
Events Do Work! Just Ask Store Owner Lin Logan
![]() Lin Logan |
Lin was inspired last year to try one after attending a market seminar on organizing fabulous retail events given by fellow retailer Lynni Megginson. As soon as she returned from the show, Lin immediately began planning an event for spring.
The Keys to Successful Cause Marketing
![]() Bob Negen |
>> Learn how to make Cause Marketing Events work at your store
15 Ways to Cut Costs On Special Events and Promotions
Bob Negen
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>> Read how to keep costs low while still having great turnouts for your events



